If it’s good enough for Taylor Swift, it’s good enough for Starbucks. The coffee chain appeared to follow in Tay’s footsteps on Monday (Nov. 8) when it tweeted out “It’s Red Season,” along with coffee, sparkle, scarf and heart emoji, parroting the same phrase the singer recently used in her first Instagram Reel video in which she declared this to be “Red Season.”
Everything is coming up red these days because we’re just days away from Friday’s (Nov. 12) release of Red (Taylor’s Version). Was it just a holiday-season jinx? C’mon, have you met Taylor? It seemed like it until the java giant doubled-down in replies with the Swiftie-baiting teases, writing, “We know all too well how exciting this time of year is, and we’ll forever & always love it. Our red holiday cups and drinks are back!”
At press time spokespeople for Swift and Starbucks had not returned a request for comment. Starbucks, of course, traditionally rolls out red cups during the holidays, but their use of the Taylor song titles “All Too Well” and “Forever & Always” in their reply suggested there might be more than meets the eye.
Starbucks kept the hits coming, also quoting lyrics from “Holy Ground” and “Begin Again” in other tweet replies and dropping more crumbs by quoting a Swift Insta caption with “We’re just in a holiday vibe right now, not a lot going on at the moment otherwise.” Not for nothing, in an Oct. 26 Insta, Taylor got ready for fall by modeling a scarf and other fall fashions while gulping down some Starbucks.
Red (Taylor’s Version) will be the second re-recorded album from her series of six, following Fearless (Taylor’s Version) in April. The re-recorded 30-track version of Red will feature nine bonus tracks, including collaborations with Phoebe Bridgers, Ed Sheeran and Chris Stapleton.
Check out the tweet from Starbucks below.