Snoop Dogg’s new jewelry line, ‘Lovechild,’ is a New England affair
“Love. That’s what this sh— is about,” says Snoop, who collaborated with a Rhode Island designer for the line.
There’s cool, there’s smoking with Snoop Dogg cool — then there’s making Snoop’s smoke-holder cool.
In her recent Instagram reel, noted Rhode Island jewelry designer Carolyn Rafaelian shows how she made a half pure silver/half pure copper smoke-holder for Snoop Dogg.
“This gangsta,” Snoop says, lighting up later in the video, and complementing the feel even though “sh— wasn’t even rolled right — it was rolled, like, little and then fat.”

“Snoop’s Copper Tip” was designed in Rhode Island as part of Snoop’s new jewelry brand, Lovechild. Snoop has partnered with Cranston, R.I. native Rafaelian — founder of Metal Alchemist — and former Apple exec Larry Jackson of Gamma (stylized as “gamma.”) for his new jewelry brand.
Each Lovechild piece will be made entirely by “master metalsmiths” in Rhode Island, with every piece crafted through “Metal Alchemist’s proprietary techniques,” according to their press release, and the jewelry is “designed to be worn by anyone, featuring timeless, unisex designs.”

Rafaelian founded Alex and Ani in 2004 and left the company in 2020. She founded Metal Alchemist in 2022. Snoop and the New Englander were brought together by Jackson.
When Jackson “connected Snoop and me, it was pure creative chemistry,” Rafaelian said in a statement. She calls Lovechild “more than just jewelry. [It’s] a movement of love and purpose.”
Everyone’s favorite Paris Summer Olympics correspondent even wore a Metal Alchemist medallion in July. Made with “Liberty Copper — original copper from the Statue of Liberty,” according to Metal Alchemist, it was inscribed with “Liberty Enlightens The World.”
Lovechild feels an apt name for Snoop, who always seems to be brimming with good vibes, and a childlike charm.
“I chose to name the collection Lovechild because I felt like the world is so full of anger and negativity, and division, and I know that I lead with love,” Snoop said in a video on the line’s website.
“So I wanted to have a brand that could speak to every element of who I am, as far as leading with love, and being a kid all the time. So I am the lovechild and this brand represents the lovechild.”
He wants people to feel “the energy that we try to put in the world: People moving together, people being together. Love. That’s what this sh— is about.”
Rafaelian tweeted on Tuesday: “when God gives you the biggest microphone in the world, you talk about love,” and linked a video to a launch event. In the video, she calls Snoop “someone who is world class in love, in peace, in joy and shares that with the word— I, I get to create with him.” Learn more or shop here.
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