Super Bowl

Ben Affleck delivered a nostalgic parody of “Good Will Hunting” full of ’90s sitcom stars in the 2026 Super Bowl commercial for Dunkin’.

Ben Affleck went back to his roots for Dunkin’s 2026 Super Bowl commercial, starring in a sitcom-style parody of “Good Will Hunting” called “Good Will Dunkin’” alongside Tom Brady and a bevy of ’90s sitcom stars.

Along with Affleck and the former Patriots quarterback, Alfonso Ribiero (“The Fresh Prince of Bel-Air”), Jason Alexander (“Seinfeld”), Ted Danson (“Cheers”), Jaleel White (“Family Matters”), Jasmine Guy (“A Different World”), Jennifer Aniston (“Friends”), and Newton native Matt LeBlanc (“Friends”) starred in the Dunkin’ ad, which aired just before halftime of Super Bowl LX.

The ad began with a fuzzy VHS voiceover, dated February 8, 1995.

“Before the movie, a much better version of Good Will Hunting was made as a sitcom with a real genius in the lead, and some other actors,” Affleck says in the voiceover.

The ad then cuts to a sitcom in which Will Hunting (Affleck) works at Dunkin’. After catching grief from Alexander (channelling his inner George Costanza) for arranging the Munchkins in a Fibonacci sequence, Will gets razzed by Chuckie (LeBlanc).

“If he’s such a genius, then why’d he put ice in his coffee?” LeBlanc cracked.

After trying to spit some game at a girl played by Gray, Affleck gets scolded by Danson (clad in a Red Sox jacket) in a very self-referential monologue.

“Hey kid,” Danson says. “If you’re still single doing this Boston schtick and working for Dunkin’ when you’re 50, I’m going to be very disappointed.”

The ad wraps up with Affleck’s Will Hunting getting dumped by his girlfriend, played by Aniston.

“You like doughnuts? Well this is my new boyfriend,” Aniston says, pulling a floppy-haired Tom Brady into frame. “How do you like these nuts?”

Watch “Good Will Dunkin’,” the 2026 Dunkin’ Super Bowl commercial starring Ben Affleck, Tom Brady, and Jennifer Aniston:

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