Entertainment

White and the Boston Beer Company have partnered up again after a beer release and viral marketing campaign.

By Elli Einset

April 16, 2025 | 9:07 AM

1 minute to read

On Tuesday, Samuel Adams and Derrick White launched a merchandise collaboration with the Celtics’ guard’s face and name jumping from can to shirt.

This partnership comes after a series of three commercials White has done with Boston Beer Co., including one where he buys a duck boat following the Celtics’ championship win. The do-everything guard’s (Derrick) White Ale was released in November.

The new merchandise includes a short sleeve shirt featuring the iconic duck boat on the back.

Along with the shirt, there is a (Derrick) White Ale sweatshirt, can cooler, tin tacker, and a 16-ounce glass. There is also a Derrick White Samuel Adams bucket hat. Aside from the Duck Boat shirt, White’s face is on all the merchandise. 

The gear (trip to Kowloon not included) is available on Samuel Adams’ website.

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