Entertainment

For the fourth straight year, the 2026 Dunkin’ Super Bowl commercial will feature Ben Affleck, along with a trio of ’90s sitcom stars.

By Kevin Slane

February 3, 2026 | 12:58 PM

1 minute to read

Ben Affleck is harkening back to the ’90s for his 2026 Dunkin’ Super Bowl commercial.

In a teaser for Dunkin’s big game ad, Affleck pops out a VHS tape labeled “Network Pilot ‘95 v3,” which he describes as “monstah cringe.”

Its stars, Jennifer Aniston, Jason Alexander, and Matt LeBlanc, seem to agree with the Cambridge native’s assessment.

“No one — no one — can see this,” Aniston says in the teaser.

Unfortunately for the ’90s sitcom icons, Affleck says that “cringe” is in right now.

“It’s only going to air once,” Affleck says.

Producing a Super Bowl commercial for Dunkin’ has become a recent tradition for Affleck and Matt Damon’s production company, Artists Equity: The 2026 Big Game ad marks the fourth consecutive year Affleck will be representing the coffee chain for a national audience.

LeBlanc, a Newton native, is the latest in a long line of celebrities with New England ties to join Affleck and Dunkin’.

The 2025 Dunkin’ ad featured Ben and Casey Affleck, Bill Belichick, Jordon Hudson, Donnie Wahlberg, and “Succession” star Jeremy Strong; the 2024 ad featured Ben Affleck, Damon, Tom Brady, and his ex-wife Jennifer Lopez; and the 2023 Dunkin’ ad featured Ben Affleck working a Dunkin’ drive-thru (filmed in Medford and Revere).

Watch the 2026 Dunkin’ Super Bowl commercial teaser:

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